Because it's cacao, don't expect it to taste sweet. That being said, if you're looking for real chocolate, this is it. Paired with the right sweeteners (ex: dates, strawberries, bananas, raspberries, etc) you can have a delicious chocolaty smoothie. Also, I sometimes add it to my peanut butter toast. But again, that's if you don't mind the taste. I often find that people expect it to taste like milk chocolate. That's not the case! Think of dark chocolate. The good news it that you can moderate the intensity. Besides, a little goes a long way. It's also very nutritious!